Alice wears our bamboo jersey jumpsuit in claret.

We thought the best way to celebrate International Women’s Day would be to share with you a woman after our own heart. Meet Lucy Tammam, Artist, Fashion designer, Sustainability Expert, Activist and Innovator of Eco-Couture.

A Fashion alumna of London’s Central Saint Martins College of Art and Design, Lucy has spent years researching and developing fully monitored ethical supply chains that track the whole process of creation from fibre to finish. This ensures sustainability, ethical standards and cruelty free production something we are proud to also do when it comes to creating our ethical yoga clothes.

With her own atelier in Bloomsbury known for creating one of a kind sustainable couture gowns, film costumes and the first ethical bridal collection, Lucy is passionate about connecting her consumers with creators.

Why did you start ‘Sustainably Chic’?

I had been obsessing over the idea of a more responsible fashion industry for a few years before I started the blog in 2014. I felt incomplete where I was in my career, and needed an outlet to express my concerns.

One day I thought, ‘well maybe I should just talk about it online and see if anyone is interested’. I think I started it at the right time, too. There was definitely a need for more discussion on the topic.

Alice wears our bamboo jersey jumpsuit in claret.
Alice wears our bamboo jersey jumpsuit in claret.
What are the secrets to running a successful and well informed blog?

First off, I think your tone and how you present your content is most important. Being positive, inviting & open-minded is key in this. You can’t make people feel guilty, and you can’t expect everyone to agree with you 100% of the time. We all value things differently, and it’s crucial to recognize this. My site has options for every kind of sustainable lifestyle. There is a lot of grey area to it.

What would you say to young women who want to start their own business?

Give yourself at least one day off a week.I’m still working on this! It’s hard to not get overwhelmed, and just let yourself unplug.

I eat, sleep & drink Sustainably Chic which isn’t very healthy, and has caught up to me. But mostly, start a business you love because it is going to take up most of your life – not much ‘off’ time when you are the brains behind it!

“Give yourself at least one day off a week. I’m still working on this! It’s hard to not get overwhelmed…”
Sophie, Ethical Chic
Alice wears our bamboo jersey jumpsuit in claret.
What are the secrets to running a successful and well informed blog?

First off, I think your tone and how you present your content is most important. Being positive, inviting & open-minded is key in this. You can’t make people feel guilty, and you can’t expect everyone to agree with you 100% of the time. We all value things differently, and it’s crucial to recognize this. My site has options for every kind of sustainable lifestyle. There is a lot of grey area to it.

What are the secrets to running a successful and well informed blog?

First off, I think your tone and how you present your content is most important. Being positive, inviting & open-minded is key in this. You can’t make people feel guilty, and you can’t expect everyone to agree with you 100% of the time. We all value things differently, and it’s crucial to recognize this. My site has options for every kind of sustainable lifestyle. There is a lot of grey area to it.

What are the secrets to running a successful and well informed blog?

First off, I think your tone and how you present your content is most important. Being positive, inviting & open-minded is key in this. You can’t make people feel guilty, and you can’t expect everyone to agree with you 100% of the time. We all value things differently, and it’s crucial to recognize this. My site has options for every kind of sustainable lifestyle. There is a lot of grey area to it.