It is becoming increasingly important for us to share our plans for the future of Asquith. Where we see our brand and the kind of company we want to be in the next 10 years. Climate change and conscious consumption are the trending topics of 2021 and rightly so. We want you to know what we are doing to stay ahead of the curve on these issues and we want you to be a part of our journey.
So, to kick start the conversation. Here is our pledge for today and over the next 10 years.Sustainability Review:
We are going through a thorough sustainability audit of our entire company and all of the processes needed to create our ethical activewear. We will be hiring a Sustainability Expert to review every process of our production so we can make sure it's the best it can possibly be from forest floor to factory floor, for people and the planet.
To have sustainability certifications at every step of our journey. Our sustainable activewear already has certifications from Oeko-Tex and GOTS. Plus our bamboo comes from FSC certified forests. We to look at certifications and what they mean in more detail so that there is more transparency for you, our loyal customers.
Look at how our communication platforms (email, social, website) use energy and to switch to a provider that offers renewable energy. We think the next big trend in planet-friendly swaps will be energy providers especially when it comes to our website server and the WIFI that we work off every day. We want to make sure that we are using the greenest possible energy solution for our needs as a brand and we hope to find that solution very soon.
We set ourselves a target of having plastic-free packaging by 2021 and we are proud to say we have done just that. Made from corn, sugar, and potatoes, our packaging is now completely compostable and biodegradable.
A quote we heard recently was, “Farmers in China close to garment factories ‘joke’ about being able to tell what colour will be ‘in’ next season by looking at the shade of their rivers. - Refinery 29’’. The dyes and colours we use to make our ethical activewear are Oeko-Tex certified which means it is processed without the use of harmful chemicals in the dyeing and finishing process, but we want to step this up a notch and reduce any and all textile pollution from our garment production.
We want to challenge our customers to think about how they can recycle old season Asquith. Our clothes are made from the best quality fabrics so they last and last but we want to encourage you to re-use and recycle your old Asquith. Whether that’s giving it to your local charity shop, to someone in need, or re-purposing it as something else. We are open to all ideas and are working on how we can make more of a circular economy within our company.
We promise we're going to do everything that we can to ensure that we reach our goals of becoming more sustainable and we will continue to do our best in every way that we can. We would love to hear your thoughts, so do leave us a comment below, let us know what you think, and share your thoughts.