Meet Alice

Descended from a long line of creative women, Alice was very much a part of this passion for design, sewing, and beautiful quality fabrics since early childhood – influenced by her mother, grandmother and great-grandmother – who made and designed their own beautiful clothes.

Asquith London was born out of Alice’s desire for natural, elegant clothing in flattering styles, which Alice felt just weren’t available in a yoga/leisurewear brand. The Asquith London range today provides the ultimate ethical lifestyle

solution, offering classic, versatile cotton and bamboo jersey pieces for today’s woman’s busy lifestyle - for yoga, Pilates, for running around town, meeting friends, travel, holidays or relaxing at home. Quality pieces, designed for complete comfort and total freedom of movement, that won’t shrink, fade, bobble or stretch.

Believing clothing trends, gimmicks or logos should never overpower the women wearing the clothes, the Asquith label focuses on soft jersey layering in flattering shapes and comfortable styles – offering a range that is feminine and elegant, and not ‘sporty’ in feel. All the collections are designed by Alice Asquith and carry a delicate Swarovski crystal signature.

The pieces can be mixed and matched with existing wardrobe items giving women creative freedom and individual style.

The Asquith London brand is a British, designer brand which stands alone in its styling and exceptional quality. Asquith London is deeply committed to each and every person who purchases our pieces, the intention being that whilst wearing our wear, you are able to access your peaceful energy without any constraints and restrictions.