It’s been a long journey, but after 6 years of shuffling her way through sustainable fashion she’s finally found her place. We sat down with Natalie Kay the 28 year old behind the blog Sustainably Chic to talk fashion, sustainability and why going green is now so cool.

Why did you start ‘Sustainably Chic’?
I had been obsessing over the idea of a more responsible fashion industry for a few years before I started the blog in 2014. I felt incomplete where I was in my career, and needed an outlet to express my concerns. One day I thought, ‘well maybe I should just talk about it online and see if anyone is interested’. I think I started it at the right time, too. There was definitely a need for more discussion on the topic.

What are the secrets to running a successful and well informed blog?
First off, I think your tone and how you present your content is most important. Being positive, inviting & open-minded is key in this. You can’t make people feel guilty, and you can’t expect everyone to agree with you 100% of the time. We all value things differently, and it’s crucial to recognize this. My site has options for every kind of sustainable lifestyle. There is a lot of grey area to it.

What would you say to young women who want to start their own business?
Give yourself at least one day off a week.I’m still working on this! It’s hard to not get overwhelmed, and just let yourself unplug. I eat, sleep & drink Sustainably Chic which isn’t very healthy, and has caught up to me. But mostly, start a business you love because it is going to take up most of your life – not much ‘off’ time when you are the brains behind it!

What’s the best piece of advice you have ever been given?
‘Your health is like a savings accounts,’ – my Grandmaman. If you don’t put in the effort to take care of yourself now, it’s going to hurt you later on!

How do you ensure you always stay true to your core?
If something makes me feel uncomfortable, I can tell I’m not being true to myself. I try to listen to how my body feels. It’s almost like your ‘actual’ core can tell you when you aren’t being true to your core.

What are some steps people can take to start being more sustainable with their choices?
I think the first step is to figure out what is most doable for you. It’s all about baby steps. If you put too much on your plate, you will become overwhelmed and most likely, give up. So if fashion is particularly important to you, start with your wardrobe. Work with what you have, and when you need to add pieces {or simply want to treat yourself} do research on which brands are working hard to achieve a sustainable business model. It’s easy to find this information through social media, and blogs like mine.

What do you think is in store for the future of sustainable living/fashion?
Well to me, sustainable living/fashion is the future. The concept itself is about making sure future generations are able to enjoy the same things we did. As long as we keep economics and society in mind while working with the environment, I think we can achieve this.

What are three simple things everyone should be doing to ensure they are living a more sustainable life and why?
– Less is more. I’m not saying to have the bare minimum, but to at least truly value everything around you.
– Know where your products come from. You would be surprised at how much you won’t buy because the lack of transparency.
– Talk about it. I think striving for a sustainable lifestyle is contagious, and people want to learn more!

What are some of your favourite, innovative sustainable products?
I see so many great products when it comes to growing your own food inside, but haven’t been able to purchase yet. However, I am completely obsessed with my Tushy bidet, and think every bathroom needs one!

What is your favourite sustainable fabric and why?
Lyocell. It’s incredibly soft, washes well and the most eco-friendly of the regenerated fabrics. Tencel is made from eucalyptus trees that are sustainably-farmed, and then produced into fibers in a closed-loop system. Also, you can’t go wrong with organic cotton and linen. They both come in at a close second for me!

Everyone practices yoga/Pilates for different reasons. When did you start and why?
I’m actually about to start up on Pilates because I hear it is great for scoliosis. Yoga I’ve always practiced at home with a few classes on the side. I mainly like it for the stretching and meditation. I started Pure Barre (has some similarities to pilates) a few weeks ago, and I’m hooked! I love pushing myself to the max, and this class achieves it every time. There’s just a great feeling that comes along with exercising. My body feels so ‘ugh’ when I don’t work out one day.

Favourite yoga/Pilates pose and why?
I am all about the Sun Salutation. The fluidity of those movements make my body feel great!

Mindfulness or Meditation?
I feel like you need a little bit of meditation for mindfulness, so both!

What are your favourite sustainable hotspots?
I wish I had something near me to say! Jacksonville, FL has some work to do when it comes to sustainable business. I’ll get so excited about a new veggie/organic/local place opening, but then they use paper napkins and plastic kitchenware. Makes me crazy!

Where is your favourite place in the world?
I’m a citizen of Switzerland, and find that country to be the most beautiful place on the planet. I’d be happy hiking through the Alps right now.

What is your quote of the day every day?
Hmm… I’m pretty terrible at remembering quotes. However, I remind myself to be a good steward of the earth every day, and to always show compassion regardless of what others show me… that’s a hard one though!

What is your single piece of advice to the next generation of women?
Prepare for the generation after!

If you could only live in one item of Asquith clothing what would it be?
The Cloud Nine Hoodie & Pants! I can see myself living in that day after day…

Sustainable chic a sustainable blogger in Asquith

Find out more about Nicole and her blog here…

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