September is finally here, not only does that mean a change in season and the start of new beginnings but it’s also a time for celebrating all things organic.

Organic September was started by the ‘Soil Association’ to help people understand the importance of ‘going organic’ and just how easy it can be to switch your food and drink to healthier more environmentally friendly options.

We think that eating and drinking organic is just the start and we want to be able to help you to make better decisions about buying clothes especially because the fashion industry is the second most polluting industry in the world.

Here are some of the reasons we use organic materials in our clothing. We hope it helps to educate you on the importance of going organic not just for September but for life.

Closeup image of cotton flower

Why do we feel compelled to use alternative, natural fabrics?

– We don’t like the feel of synthetic fabrics next to our skin. The skin is our largest organ and whatever touches it can be absorbed through our pores and into our blood stream so it’s really important to consider what fabrics we put next to it.

– Our natural fibres wick away sweat and allow the skin to breathe which is especially important for feminine areas.

Image of cotton flower against blue sky

We understand the negative impact of non- organic cotton on the environment.

– Conventional Cotton uses lots of pesticides in the farming process that end up in rivers and affect our natural ecosystem.

– It is dangerous for the farmers, especially in developing countries, where they often don’t know how to handle pesticides properly.

– Cotton requires huge amounts of water for irrigation. The average cotton T-shirt requires 2,700 liters of water from cultivation to dyeing, according to the World Wildlife Fund.

– The soil degradation and water retention also affects the quality of the land therefore farmers also face declining yields and a reduced production.

– Organic and natural fibres wash well and last far longer than those of synthetic fiber. Helping to reduce mass production of clothing and our western trend for disposable fashion.

Closeup of bamboo

Why did we pick bamboo of all the other options?

Its durability, natural breathability, and soft feel.

It also uses much less water than cotton, doesn’t require pesticides and can be grown on a smaller plot of land.

“To me, it has always felt very odd that people wear synthetic fabrics for such a holistic practice as yoga or Pilates. It’s like putting organic food in your body — it’s just better for you.”

Alice Asquith Founder and Creative Director.

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