Much like denim before it, activewear is increasingly being worn as part of an everyday wardrobe. The designer jeans industry is now being reflected in the rapidly growing activewear industry, with an explosion of high-end and celebrity-led brands catering to every taste and sporting activity.
Nowhere is this more apparent than the normalisation of leggings as part of an everyday wardrobe. Once the preserve of the gym only, there has been a huge cultural shift and now leggings are everywhere. From street to studio, beach to office, restaurants, relaxing and everywhere in between – there is rarely an occasion where wearing your favourite leggings would be looked upon unfavourably now.
At Asquith we live, breath, eat and practically sleep in our leggings, but our favourite pair of jeans still closely follows. We pride ourselves on our versatile designs that can take you effortlessly off the mat and onto your everyday life, so when designing our SS16 Wanderlust Collection we decided to challenge ourselves and set about creating a pair of jeans that you could practice yoga and Pilates in. Something that felt as soft and flexible as our organic cotton and bamboo leggings but had a real jean look – and so the idea for Yoga Denim was born.
After months of fabric tests, Pilates moves and yoga poses, we finalised the design for our latest addition. The soft jersey fabric makes our Yoga Denim comfortable and flexible. The higher rise and back pocket detail ensure they look like your favourite everyday jeans and are flattering on – jeggings these are not!
Flexible, flattering, eco fabrics – fabulous.