Introducing Nikki from @40notfrumpy  fashionista and nominee in for the ‘Instagrammer Award’ in the Asquith Adores Blogger Awards. Find out more about Nikki and cast your vote below.

What was the inspiration behind starting your Instagram feed @40notfrumpy?

When I turned 40 I joined Slimming World and lost 3 stone. I joined Instagram as I found it a great support on my weight loss journey. I realised there were loads of fashion accounts and they were so inspiring. As I lost my weight a reignited my love of fashion and then decided to start my own fashion account to hopefully inspire others.

What is your favourite thing about sharing your life on Instagram?

I get messages from ladies who feel they’ve lost their way with fashion, and they tell me I’ve inspired them to be braver with their choices. I feel I’m becoming braver too and wear what makes me feel good, without necessarily following any fashion rules. Instagram has been brilliant and I’ve made some real life friends from it.

If you were to share one piece of advice to those wanting to start their own Instagram channel what would it be and why?

Be consistent, post regularly – I usually post twice a day. Post outfits that make you feel good otherwise you won’t look comfortable and genuine.

Tell us one thing that our blog readers may not know about you…

I write music for tv including Mary Berry. I wrote the theme tune and a lot of the music for Classic Mary Berry. I’ve not met her, but I’d absolutely love to!

And finally, is there anything you would like to share with our readers?

Thank you all so much for following me, just a normal mum of one who loves fashion. I’ve not worked in the industry, it’s just a passion for me and I’m so honoured that each and every one of you take the time to like and comment on my photos. I’m so grateful!

camouflage yoga top.

We think Nikki would look fabulous in our camouflage yoga clothes including our camouflage print Divine Cami.

Find out more about Nikki on her Instagram account here.