Holistic Therapist Magazine interviews Alice Asquith
"When it comes to working as a therapist, the attire you wear is key to your practise. The desire for comfort, and style, as well as, the need for practicality and professionalism are all to be met, and that’s a lot to ask of just one set of clothing… but designer Alice Asquith, of Asquith London set about doing just that ten years ago…"
So begins a great feature interview by Holistic Therapist Magazine
(February '13) with Alice, exploring the beginning of the Asquith London label 10 years ago and the vision behind the brand.
Here's an extract from the interview which captures Alice's ambition and vision. Buy your copy today and enter their competition to win a fabulous 3 piece Asquith outfit.
"When my sister was pregnant with her first child, I realised that there were not many options for natural maternity wear; after researching this area of the fashion world, I then realised that most women would only buy one or two maternity pieces throughout the course of their pregnancy, and would rather just make-do with regular garments. This, therefore, did not seem a sensible business route.
At the time I was practising regular yoga and Pilates, (and still do), and so decided that this was my niche area… after-all, these schools of thought have an ethos that I believe in, and I knew that if I created a line of comfortable, practical clothes that were organic and stylish, that not only would they be ideal for yoga, Pilates, and other exercises, but also meet the requirements of mums-to-be, and for those wanting such garments for everyday wear, especially therapists practising physical treatments, such as massage. And, it seems my business forecast was right, as after starting life as a versatile collection of yoga-friendly styles in natural fabrics, I soon discovered that many customers were wearing my creations beyond the yoga mat, as indispensible travel items, loungewear, and chic everyday wardrobe-staples." Alice Asquith
Asquith's new spring collection
is receiving fabulous feedback. With a range of signature styles that can be layered and worn in different ways to suit your shape and lifestyle and with quality pieces that will not shrink, fade, bobble or stretch, (and which wash beautifully), its no wonder really!
We proud to offer a collection of coordinating pieces in contrasting tones with flattering styling, so you can create your own individual ‘look’, and each garment is finished with a delicate Swarovski crystal signature.
Every piece has been specifically designed to ensure pure comfort, and so there are no tight elastic bands digging into the hips or waist, and the tops offer
good support. The organic fabrics feel luxurious against the skin. The classic styles ensure timelessness, elegant fashion. An entire Asquith ensemble allows
complete freedom of movement, and comfort at all times, leaving wearers to focus on their practise; be it, massage, teaching, yoga, Pilates or every day activity.
Inspired by Asquith customers and Alice's own yoga practise, teachers, lifestyle and the requirements of all the women Alice meets who work, play and live a full busy life!
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