Asquith London allows the wearer to buy ethically without sacrificing quality, style and design. We use the softest jersery fabrics that won't shrink, fade, bobble or stretch, so that the pieces can be loved, worn and treasured from season to season.
Our organic cotton is from GOTS (Global Organic Textile Standard) certified sources, so you know the raw cotton has been farmed giving consideration to the environment without the use of pesticides and chemicals.
Exquisitely soft and durable
Naturally anti bacterial (therefore reducing skin irratations)
Let's your skin breathe and wicks moisture away from the body
Grown without the use of pesticides and chemicals
Tencel is a natural fibre extracted from recycled wood pulp and the wood used comes from tree farms that practice sustainaility. Tencel offers a unique combination of properties; soft, strong, warm, breatheable and absorbent and naturally anti-bacterial. Smooth fibre surface and excellent moisture absorption makes it perfect for sensitive skin.
WHY NOT USE CONVENTIONAL COTTON?
- Conventional cotton represents 10% of world agriculture and uses 25% of the world's pesticides.
-100 million conventional cotton farmers live in conditions of abject poverty and near starvation.
-The World Health Organisation attributes 20,000 deaths in developing countries each year to poisoning by agricultural pesticides used on crops, of which many, due to their relative toxicity, can be attributed to cotton.
-Pesticides and insecticides harm natural habitats.
-In some areas, the cost of chemicals is now reaching 60% of the farmer's production costs, often causing huge debts for millions of poor farmers.
WHY THE ASQUITH LONDON COLLECTION IS MADE FROM ORGANIC COTTON
- When Cotton is organically farmed, it doesn’t use chemicals, artificial fertilisers or pesticides.
- Organic cotton earns its label by being grown in soil where the use of pesticides has been restricted for at least 3 years.
- Organic farmers fertilise their fields by rotating their crops, using composted manure and planting crops that naturally feed nitrogen into the soil.
- There is no need for pesticides in Organic fields as they attract more insects, wild animals and wild plants. Together these work to keep the environment alive and sustainable. It also means that the soil is healthier and more fertile, and that our waters are cleaner and less polluted.
- By choosing Organic Cotton, the farmers and soil are also not exposed to chemicals, the clothes are therefore chemical free, kinder to skin and therefore better for our health.
- Without nasty chemicals, organic cotton products are more biodegradable too.
- Organic cotton actually feels softer than regular cotton products.
- Without nasty chemicals, organic cotton products are more biodegradable too.
- Organic cotton farmers are not permitted to grow genetically modified crops. Much of the cotton grown today is genetically engineered - reaping havoc to the ecology and environment with long-term effects.
- Only low impact dyes and natural vegetable dyes can be used in certified organic cotton production, unlike dyes which conventional cotton manufacturers use.
(Source: Pesticide Action Network UK)
WHY BAMBOO FABRIC
- Bamboo is better for the environment
- Bamboo gets you drier faster
- Bamboo has temperature control properties
- Bamboo offers an anti-bacterial function
- Bamboo is strong and durable
- The fabric used in bamboo clothing is incredibly soft, smooth and luxuriously comfortable
Bamboo is better for the environment
- Bamboo plays a big part in our ecosystem. It is the fastest growing plant on the planet, mainly because it has extraordinary water absorbency, which helps it to grow fast and produces 35% more oxygen than the same area of trees.
- Bamboo does not need any sprays or chemicals to grow and is ideal for protection against soil erosion. - Bamboo also has the ability to grow in areas of both high and low rainfall.
- Bamboo fibre is 100% biodegradable
- As the fastest growing plant in the world, bamboo grows to its maximum height in about 3 months and reaches maturity in 3-4 years. It spreads rapidly across large areas. Because of this, bamboo is known to improve soil quality in degraded and eroded areas of land.
- As a grass, bamboo is cut, not uprooted, also helping soil stability. Bamboo can also grow on hill slopes where nothing else is viable.
- The yield you get from an acre of bamboo is 10 times greater than the yield you get from cotton. In an age where land use is under enormous pressure, this is huge.
- The water requirement for bamboo is minute, mainly just from what falls. Conversely, the cotton used in your ordinary towels, is an enormously water, pesticide and labour intensive crop.
- Bamboo is 3-4 times more absorbent than cotton. It 'wicks' away moisture from the body, which then evaporates, keeping you - naturally - drier and more comfortable.
- Bamboo is remarkably breathable; it keeps you more comfortable in all temperatures. In the heat, bamboo is naturally cool to the touch. The cross-section of the bamboo fibre is filled with various micro-gaps and micro-holes. It has much better moisture absorption and ventilation. It's also warm in cold weather, because of the same microstructure; as a base layer, warm air gets trapped next to the skin.
- Bamboo is antibacterial, antifungal and anti-static.
In the wild, bamboo thrives naturally without using any pesticides or fertilisers. It is seldom eaten by pests or infected by pathogens. Why? Scientists found that bamboo owns a unique anti-bacteria and bacteriostasis bio-agent named "bamboo kun". This substance bonds tightly with bamboo cellulose molecules during the normal process of bamboo fibre growth.
Therefore bamboo products are odour resistant, staying fresher for longer, because the fabric - naturally - stops bacteria from spreading. As a result, they're also healthier and more hygienic.
Bamboo has a natural anti-bacterial function that differs greatly from that of man-made chemical antimicrobial fabrics, which often tend to cause skin problems - bamboo helps to reduce things like body odour and skin irritation.
Bamboo is strong and durable. Repeated tests show that bamboo fibre has a high abrasion-proof capacity and also tenacity. The same bamboo used for scaffolding to build skyscrapers in Hong Kong was always going to be strong!
Q. HOW IS BAMBOO FIBRE MADE?
. The Bamboo is harvested and pulped. The pulp is refined through a process of hydrolysis-alkalization and multi-phase bleaching and is then processed into a fibre and then spun into thread and weaved into cloth.
Q. HOW FAST DOES IT GROW?
. Bamboo is actually a grass and unlike wood it matures in 5 years compared to 60 years for a tree and therefore is putting oxygen back into the atmosphere within weeks of being cut.
Q. DO YOU HAVE TO REPLANT AFTER CUTTING?
. No because Bamboo is self generating growing from the base shoots, so you don't have to kill it to harvest it unlike trees.
Q. DOES HARVESTING BAMBOO POSE ANY THREAT TO ENDANGERED SPECIES LIKE THE PANDA?
. No because only MOSO (Phyllostachys Pubescens) species are used to produce Bamboo fibre and this comes from the eastern provinces of China on the lower slopes of hill country. Nearly all of the remaining 700-1000 wild Giant Pandas live in the high mountain areas of western China and live well above any possible harvesting areas and are vigorously protected by the Chinese government.
At a microscopic level, bamboo fibre has a round surface. Because of this, it's very smooth and sits perfectly next to the skin. Petrol based synthetic fibres can sometimes irritate the skin and they also start to smell really quickly. Bamboo does not.
What is Tencel Fabric
Tencel fabric is an amazing eco friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Tencel is a natural, man-made fibre. Made with wood pulp from sustainable tree farms, Tencel textiles are created though the use of nanotechnology in an award-winning closed-loop process that recovers or decomposes all solvents and emissions. Though it’s certified by the international Forest Stewardship Council and 100% biodegradable, perhaps the greatest benefits are the variety and exceptional comfort you can experience with Tencel clothing.
Made from the natural cellulose found in wood pulp. The fiber is economical in its use of energy and natural resources, and is fully biodegradable.
- Tencel was created with color in mind, because of the fibers' high absorbency. The fabrics can be dyed to high quality standards.
- This eco fabric has natural breathability and 50% greater moisture absorption than cotton.
- Due to its moisture management, Tencel is also anti-bacterial.
Feel of Fabric
- Soft, breathable, lightweight and comfortable. Tencel has an extremely smooth, soft surface that drapes beautifully to flatter every figure.
Great for sensitive skin
- Tencel’s smooth fibre surface feels soft and supple against the skin and its incredible wicking abilities keep the skin dry, making Tencel a great fabric for sensitive skin.
- This eco fabric has controllable fibrillation (the very fine hairs found on the outer fibres), which can be manipulated into everything form suede-like softness to a silky smooth finish.
- This super fibre can hold up to a beating when both we and dry, and is most conveniently resistant to wrinkles.
How is Tencel made?
Made from wood pulp cellulose, lyocell is produced in a solvent spinning process that is organic, sustainable and uniquely revolutionary. The only current lyocell manufacturer in the United States is Lenzing Fibers, and the company markets the product under the trademarked brand name Tencel as a soft, absorbent, durable, versatile, and eco-friendly fibre.
Within the solvent spinning process that produces Tencel®, a closed loop circuit recovers, purifies and reuses the solvent up to 99.5 percent, yielding very little byproduct. This environmentally conscious process, which is also 100 percent organic since the basis is a natural raw material, has been on the receiving end of numerous awards, including the "European Award for the Environment" by the European Union.